Halfway through the series
"General's Lady" Light-hearted Romantic Comedy Drama is Continuously Praised An article by SG - Culture Media (production house of the drama)
Just over half of the series, TOP1 in 7 Charts
No. 1 on Youku Drama Hot List, No. 1 on Youku V List, No. 1 on Youku Hot Search
No. 1 in Douyin (Tiktok) Hotspot List, No. 1 in Maoyan Web Drama, No. 1 in Maoyan Youku Web Drama
Thailand True ID No. 1 in Asian drama in its first week
Clips of this light-hearted romantic drama are online on Douyin, countless of netizens making comments "cheesy", "cliche", and "I feel envious, can't watch it", however they can't help but to continue watch the drama and the clips instantly become viral.
This is our new drama "General's Lady"The drama is adapted from a novel written by Yanbo Jiangnan and published on Jinjiang Literature City. The male lead's identity is set as a noble, and then matched with a female lead with unique character to meet the spiritual needs of female audiences to fantasize about love, to stir the hearts of girls, and to spread the "sense of beauty" throughout the drama.
The "JinXiu" couple recites classic old love words awakens the audience's girl's hearts"General's Lady" is a joint production of Youku and SG - Culture Media. Li Nan and Wang Jin as chief producers, Wang Yan and Hu Lei as producers, Wu Qiang as director, starring Tang Min, Wu Xize, Cao Junxiang, Lu Jia and others. Mainly tells the story of Tang Min's "Noble Daughter" and Wu Xize's "Demon General" getting to know each other, defending the country and building a small family together.
A kind, honest, delicate daughter of a concubine that gets bullied, but she is also has unique personality with a lot of friends. She replace her sister, a jealous villain girl who is fighting for favor, to be married off. There are also the typical supporting characters that does not need to be introduced, you will know their identities in a glance. Even if you're not a fan of this genre, you can immediately see the high degree of romance of this story. Cliche all the way!
The male lead is like a walking book of classic, old love words collection, he is cold and proud, domineering, all the popular romantic male lead traits combined. Initially, he is indifferent toward the female lead, but he is turning into an overly protective husband quickly.
As the saying goes, the longest path you have traveled is the romantic General Chu. Not only did he attack the female lead, but the girls out of the screen were also knocked down~
Big frame and small details, the creative team creates new inspiration for fluffy romantic comedy drama
"General's Lady" is not a work that strives to innovate within the framework of the theme and concept.
Even from the first episode, you can probably guess its plot direction and even its ending. Even so, during the first week of the broadcast, the popularity exceeded expectations. In the first two weeks of the broadcast, the hashtag of "General's Lady" has accumulated more than 4.35 billion views on Douyin (Tiktok). Its Weibo hashtag views exceeded 300 million, with nearly 190,000 posts.
Generally speaking, fluffy romcom dramas has a relatively fixed target audience usually dominated by young women. However, this does not mean that the process of finding audiences for such dramas will be as simple and fixed as a formula. The drama still has to have its own characteristics in order to please the audience. Therefore, during the preparation, filming and even preparation of the entire series, the creative team insisted on adjusting the details of the characters within the framework of common stories, and making the innovation of various details more established. Place the fine "core" into the "frame" of the fluffy romcom, and spread the small surprises in the big story that is not difficult to guess, which not only shapes the strength of the series, but also builds forward and attracts new potential audience.
For example, the appearance of the Princess Maya and the 9th Princess in the story causes misunderstanding between the male and female leads, but each time they resolve the issues peacefully and their feelings for each other deepened. The detailed set-up makes people smile as it shows the insecurities in the early days of love. The small romantic details make the audience feel moved. This drama has enriched the plot based on the original novel and "added" more emotional lines.
To give the characters more human touch, to increase the contrast of cuteness, to add a variety of fine content under the big frame, is the sweet core of "General's Lady", and it is also the idea of "exquisite."
source:
https://mp.weixin.qq.com/s/fYRpYFhOKOystZOHbyrDFA 
Mon Sep 16, 2019 3:56 pm
